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Ally Sheldon is the driving force behind all of TRUE Calgary and TRUE Canada's media and marketing efforts, overseeing the creative direction and execution of the brand’s online presence. With a Bachelor of Design and a strong background in photo, video, and graphic design, Ally brings a unique and creative edge to every aspect of TRUE’s visual identity. Her experience with brands such as Team Alberta Lacrosse and Junior A Mounties has honed her expertise in crafting compelling sports content, particularly in lacrosse. As the lead on all media and marketing initiatives, Ally continues to establish and elevate the TRUE Calgary brand, ensuring its presence resonates with fans, players, and the broader lacrosse community.
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